National Quality Week:  6 – 10 November 2017
World Quality Day:  Thursday 9 November 2017

Theme for 2017:

Quality is

© SAQI 2017.
This theme and logo may not be used unless it is accompanied
by the SAQI logo for members and copyright is acknowledged.

By Paul Harding

Earlier this year SAQI announced its theme for our annual National Quality Week as:

Quality is…………….

Why Quality is?

Quality means different things to different people and our experience has shown that the word quality is often used indiscriminately to impress an audience without really understanding in what context the word is used.

One of my all-time favourite definitions is from a previous ISO 8402 version:

“The totality of features and characteristics of a product or service that bear on its ability to satisfy stated or implied needs”. In simpler words, one can say that a product or service has good quality when it “complies with the requirements specified by the client”.

Definitions from a Google search:

  1. How good or bad something is: (Cambridge English Dictionary)
  • A shop advertising top quality electrical goods
  • The food was of such poor/low quality.
  • Their products are of very high quality.
  • I only buy good-quality wine.
  • The quality of the picture on our television isn’t very good.
  • He’s not interested in quality. All he cares about is making money.


  1. Oxford dictionary
  • The standard of something as measured against other things of a similar kind; the degree of excellence of something.
  • ‘an improvement in product quality’
  • ‘these colleges provide a better quality of education’
  • A distinctive attribute or characteristic possessed by someone or something.
  • ‘he shows strong leadership qualities’
  • ‘the plant’s aphrodisiac qualities’


What is quality? (CQI / IRCA)

Quality is about making organisations perform for their stakeholders – from improving products, services, systems and processes, to making sure that the whole organisation is fit and effective. Managing quality means constantly pursuing excellence: making sure that what your organisation does is fit for purpose, and not only stays that way, but keeps improving.

There’s a lot more to quality than just manufacturing widgets without any defects or getting trains to run on time – although those things are certainly part of the picture.

What quality means for your organisation is ultimately a question for your stakeholders. And by stakeholders we mean anyone who has an interest in the success of what your organisation does.

Customers will be the most important group of stakeholders for the majority of businesses, but investors, employees, suppliers and members of our wider society are stakeholders too. Delivering quality in your organisation means knowing who your stakeholders are, understanding what their needs are and meeting those needs (or even better, exceeding expectations), both now and in the future.

Your definition of Quality

The above statement from the Chartered Quality Institute (CQI) in London clearly states what Quality means for your organisation is ultimately a question for your stakeholders.

SAQI again throws out the challenge to our members for National Quality Week.

Quality is ……….

Please complete the sentence and send your themes and your roll out plans to celebrate SAQI’s National Quality Week to:

We will print the best responses in a later edition of our e Quality Edge after National Quality Week.

For more guidance visit our Twitter account @joinSAQI